What’s better than achieving a business goal? Accomplishing two!! And the icing on the cake is that as you work towards one of these goals, the path paves itself for the other. Social media is a critical element for your marketing strategy, no matter what’s the scale of your business. It is estimated that more than 50% of consumers use social media for product research. So, if you are not focusing on social media marketing, you are essentially losing out on conversion opportunities. With a strong social media marketing strategy at the helm, you can increase your brand’s visibility, build a reputation, and drive traffic which boosts conversions.
Our Social Media Marketing Process
Research and Discovery
Our social media marketing (SMM) experts understand your business model, goals, target audience, model consumer persona to target the right customer base and convert your leads. This provides us with a better insight on the right social media channel to focus on and the techniques to achieve maximum visibility for your brand.
Strategy and Planning
Based on the information collected in the research and discovery stage, we create a social media calendar. It is crucial to have the posts ready to be published ahead of time instead of creating them on the spot. This gives us time to ensure that each post is consistent with the brand persona.
Publishing and Execution
With social media marketing, it’s not just about what you are sharing, but when and how are equally crucial. Therefore, once we zero in on the social media channels, we strategize on what to post, how to create and design each post, and even plan out when to post the content.
Listening and Engaging
Today, social media marketing goes beyond securing likes and sharing posts. Content is king and the aim is to provide valuable content to the audience while keeping an eye on the engagement it drives. Social media is also a great avenue to establish a brand reputation, we monitor good and bad feedback from consumers and respond to them appropriately.
Analytics and Reporting
Social media is fluid, with new trends gaining popularity at every corner, making it crucial to keep an eye on the existing strategy. Each month, we create and present you with a comprehensive report regarding daily impressions, trends, engagements, shares, and more. These detailed reports help us identify key learnings which strengthen the strategy for the following months.
Social Media Advertising
Reach more customers with social media advertising, from boosted to sponsored posts and ads on Facebook, Instagram, YouTube and other social media platforms. Give your social media a forward thrust with paid posts and mobilize the fans to drive traffic to your website. We help you find out the best combinations of content, social media channels, and audience demographics so that you can maximize your ROI when it comes to social media advertising.
Social Media Promotion
Social media promotions are a great way to increase your consumer engagement on social channels. These include contests, giveaways, collaborations and much more. Such promotions have proven to be effective as these add a personal touch with the help of influencers and helps in promoting the products and services to the influencer’s followers. Our team of SMM experts find out the best techniques of promotions and get in touch with influencers to add the oomph to your social media promotions.
Social Media Management
Social media presence is crucial for establishing a brand image. It also plays a significant role in helping businesses build and maintain customer relationships. From creating a social media calendar and posts, scheduling each post, and boosting them as required, managing live sessions and contests, we take care of all your social media needs right from the start. At Brandliter, we leave no stone unturned to make your marketing strategies a success.
Still Not Sure?
At BrandLiter, we have expert professionals who can help your brand navigate the robust social media platforms with ease. We believe in trusted lasting relationships and therefore consult with you at every step of the way right from strategizing through analytics. Make your business stand out with Brandliter and reach millions of potential consumers with social media. Get a free consultation on how you can improve your social media presence and boost conversions for your business.